Ah, the 2007 Action Sports Retailer, otherwise known as ASR. It's where established companies go to show off their new lines of goods and new companies go to try and break into "the industry," whether its skate, surf, snow, ski, or any other 'action sport.' The highlights of the weekend are always the 'big skate contest' that's held and, of course, the plentiful VIP after parties. Regardless, it's a weekend full of putting faces to names, shaking hands, politics and having fun. Here's some pics from Matix's Lord of the Lines contest:

NOTE: Video from Matix's Lord of the Lines contest coming to 411vm.com soon!

Love at first sight? Skatepark of Tampa's Ryan Clements and Ronnie Creager.

The host with the most, Brian Schaefer, Joey Brezinksi and Ronnie Creager.

For those who have a hard time reading, here's a closer look.

"Gosh! This thing is heavy! What is it?"

Skatepark of Tampa's Brian Schaefer, up to his usual antics.