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in july of 1993, 411 video productions introduced a new concept to the skateboarding world by releasing the first ever skateboarding video magazine. it revolutionized the way skating is viewed today, and continues to be imitated and mimicked by video makers worldwide. others have come and gone over the years but 411, the original leader of the pack, remains to be the most popular skateboarding video magazine ever.
below are some articles that have been published about us in some skateboarding magazines. follow the links to find out, once again, why paper really is history.
contact 411
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transworld skateboarding
411 redux by sean mortimer
friday october 25, 2002
"as skaters, we don't pretend to know everything about snow, surf, or BMX,"
says josh friedberg.
this isn't exactly an odd statement coming from a person responsible,
with the rest of the 411 crew,
for making the best-selling video magazine in skateboarding's history.
the odd part is that friedberg and 411 are making snowboarding, BMX, and surfing videos.
"but, we've made it a point to get people involved that have the same
kind of background in their respective sports that we have in skateboarding."
big things are changing on the 411 front, things that may indicate the
shifting tides in skateboarding...
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skateboarder magazine
josh friedberg - video killed the magazine star
may/june 2000
411 video magazine is kind of like the mcdonald's of skate videos: it isn't gourmet but it's consistently pretty good. also, like mcdonald's, kids love 411. they consume it and study it more than any other media source in skateboarding, helping it become the sport's most influential commodity...
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slap magazine
the 411 concept
december 1999
411 video magazine came into existence at a pivotal time in skateboarding; the skaters had their hands in the industry more than at any other time before. it was a very do-it-yourself period, where any and all innovation came from the skaters, whether trick-wise or product-wise, and sometimes in relation to one another...
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sbc skateboard
the four-one-one on filming (colin kennedy interview)
fall 2000
what is the most common mistake kids make when filming?
overuse of the fisheye. kids don't learn anything about composition. i don't think there's as much composition potential with the fisheye as there is with telephoto. a lot of kids, their first encounter with filming is seeing a photo where a filmer is holding his camera down with a fisheye lens on it...
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